Part 4: Vietnamese cuisine wins U.S. Diner’s hearts | Vietnam Today

So I decided to run this business.

It took almost a year to understand their preferences.

But once they enjoyed it, word spread fast.

Each day, his bakery produces from 4,000 to 5,000 banh mi and has remained a local favorite for over 30 years.

They really love Vietnamese pickles.

Over time, they can even order a banh mi in Vietnamese.

Adjusting recipes to suit local taste is now common among Vietnamese restaurant owners.

This restaurant has been serving diners since 1985 with a majority of customers being Americans and foreigners.

Was very good, very, I would say fills me up and very warms me up when I eat Pho

Beyond taste, friendly service and competitive pricing are key to success.

Americans highly value service quality with 9 to 10 percents sales tax and a 10 percents tip.

A bowl of Pho costs at least 20 percents more for them.

That's why service quality is critical.

According to IBIS World and Yelp business data, by 2024, over 9,000 Vietnamese restaurants operate in the US.

The subtle combination of traditional cuisine with creative twist to match western tastes is becoming the key for many Vietnamese eateries to win over the global diners.