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#35. Top Down vs. Bottom Up Analysis: Total Addressable Market (TAM) (Pt 3/6)
Bill Aulet defines both Top Down and Bottom Up analyses, and explains why businesses should not rely solely on Top Down analysis. In our case study, Amanda von Goetz and Andrew M. Radin, MIT students and Thyme Labs Co-Founders, further discuss the dangers of failing to do a Bottom Up analysis.
- Unit 3: Who is your customer?
- Unit 4: What is Market Segmentation?
- Unit 5: How to Do Primary Customer Research
- Unit 6: Beachhead Market
- Unit 7: End User Profile
- Unit 8: Total Addressable Market
- Unit 9: Cannonball - End users and Personas
- Unit 1: What is Entrepreneurship? Bill Aulet explains
- Unit 10: Tenacity Health - End users and Customers
- Unit 11: Bill Aulet - Q&A
- Unit 2: 6 myths about Entrepreneurship
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