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Vocabulary#36. How to Calculate Total Addressable Market (TAM) (Pt 4/6)
Bill Aulet explains how to calculate Total Addressable Market (TAM), and tells us the ideal TAM range. In our case study, Amanda von Goetz, Andrew M. Radin, and Daipan Lee, MIT students & Thyme Labs Co-Founders, discuss their company's End User, how they estimated the number of End Users for their TAM calculation, and the conclusions they drew.
- Unit 3: Who is your customer?
- Unit 4: What is Market Segmentation?
- Unit 5: How to Do Primary Customer Research
- Unit 6: Beachhead Market
- Unit 7: End User Profile
- Unit 8: Total Addressable Market
- Unit 9: Cannonball - End users and Personas
- Unit 1: What is Entrepreneurship? Bill Aulet explains
- Unit 10: Tenacity Health - End users and Customers
- Unit 11: Bill Aulet - Q&A
- Unit 2: 6 myths about Entrepreneurship
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