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Vocabulary#37. What To Do if Total Addressable Market (TAM) is Low (Pt 5/6)
Bill Aulet explains what to do if your company's Total Addressable Market (TAM) is low, using the example of Pinterest. In our case study, Amanda von Goetz and Daipan Lee, MIT students & Thyme Labs Co-Founders, explain how they are trying to create a successful company with an initial TAM of zero.
- Unit 3: Who is your customer?
- Unit 4: What is Market Segmentation?
- Unit 5: How to Do Primary Customer Research
- Unit 6: Beachhead Market
- Unit 7: End User Profile
- Unit 8: Total Addressable Market
- Unit 9: Cannonball - End users and Personas
- Unit 1: What is Entrepreneurship? Bill Aulet explains
- Unit 10: Tenacity Health - End users and Customers
- Unit 11: Bill Aulet - Q&A
- Unit 2: 6 myths about Entrepreneurship
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