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Vocabulary#11. Who is Your Customer? Focus! (Pt 2/4)
A paying customer is a necessary ingredient for a business, but should you take ANY paying customer? MIT Sloan School of Management Senior Lecturer Bill Aulet continues the story of Laura and Erdin, and encourages us to FOCUS. Would YOU still take Laura's business? Part 2 of 4.
- Unit 3: Who is your customer?
- Unit 4: What is Market Segmentation?
- Unit 5: How to Do Primary Customer Research
- Unit 6: Beachhead Market
- Unit 7: End User Profile
- Unit 8: Total Addressable Market
- Unit 9: Cannonball - End users and Personas
- Unit 1: What is Entrepreneurship? Bill Aulet explains
- Unit 10: Tenacity Health - End users and Customers
- Unit 11: Bill Aulet - Q&A
- Unit 2: 6 myths about Entrepreneurship
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