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Vocabulary#13. Who is Your Customer? The Moral of the Story (Pt 4/4)
Your business needs a paying customer, but not just any paying customer! As MIT Sloan School of Management Senior Lecturer Bill Aulet wraps up the story of Erdin, Laura, and Giovanni, we learn that every business needs a persona. Part 4 of 4.
- Unit 3: Who is your customer?
- Unit 4: What is Market Segmentation?
- Unit 5: How to Do Primary Customer Research
- Unit 6: Beachhead Market
- Unit 7: End User Profile
- Unit 8: Total Addressable Market
- Unit 9: Cannonball - End users and Personas
- Unit 1: What is Entrepreneurship? Bill Aulet explains
- Unit 10: Tenacity Health - End users and Customers
- Unit 11: Bill Aulet - Q&A
- Unit 2: 6 myths about Entrepreneurship
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