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Vocabulary#25. Fail Fast: How to Select Right Beachhead Market (Pt 3/5)
Bill Aulet - Senior Lecturer, MIT Sloan School of Management, explains why deselecting the wrong beachhead market is just as important as selecting the right beachhead market, and why entrepreneurs need to "fail fast." At the same time, AJ Perez, MIT alum & CEO of NVBots, describes some of his own experience selecting and deselecting beachhead markets for his 3D printing startup.
- Unit 3: Who is your customer?
- Unit 4: What is Market Segmentation?
- Unit 5: How to Do Primary Customer Research
- Unit 6: Beachhead Market
- Unit 7: End User Profile
- Unit 8: Total Addressable Market
- Unit 9: Cannonball - End users and Personas
- Unit 1: What is Entrepreneurship? Bill Aulet explains
- Unit 10: Tenacity Health - End users and Customers
- Unit 11: Bill Aulet - Q&A
- Unit 2: 6 myths about Entrepreneurship
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