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the-economics-of-ikea-why-does-labor-lead-to-love

Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products.

You know, they don't tell you, "Don't lay on the bed."

you've likely encountered their store's endlessly winding floor plan.

This layout can be confusing, but that is by design.

Ikea may be the biggest furniture retailer on the planet,

The Swedish furniture giant asks its customers to build their own products

and it stores and distributes those products in minimalist flat packed boxes.

as well as their famous Swedish meatballs

contributed to the company's runaway success?

a look at the innovative business practices that have transformed modern life.

you immediately sort of are put into this maze, like path of different rooms.

Ikea's store layout is a fixed path design,

which means there's a designated road that all customers must follow.

That guides you through the store in one direction.

It's not a grab, a carton of milk and get out kind of store,

It's very much set up to spend a day, think about rooms, you know,

dream about what you really want your bedroom to look like.

The floor plan of most Ikea stores resembles a maze

that curves about every 50 feet to keep customers curious about what comes next.

Since an average Ikea store is around 300,000 square feet

or five American football fields, that means a lot of walking.

An Ikea is to some frustratingly winding,

but really it's laid out as an experience to get you to buy more.

Ikea is famous for putting its customers to work.

Unlike most furniture retailers that sell products preassembled,

many of Ikea's pieces have to be built by their customers.

As many couples and their therapists will know,

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The Economics of IKEA: Why Does Labor Lead to Love?

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The Economics of IKEA: Why Does Labor Lead to Love?

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