#24. What is a Beachhead Market & How Do You Select It? (Pt 2/5) | eJOY English
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#24. What is a Beachhead Market & How Do You Select It? (Pt 2/5)

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4
High Intermediate
|
Business & Finance
Bill Aulet - Senior Lecturer, MIT Sloan School of Management, defines beachhead market and gives us a 7 question framework to find your beachhead market, while AJ Perez, MIT alum & CEO of NVBots, provides us with a real-world example from his startup.
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