#25. Fail Fast: How to Select Right Beachhead Market (Pt 3/5) | eJOY English
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#25. Fail Fast: How to Select Right Beachhead Market (Pt 3/5)

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4
High Intermediate
|
Business & Finance
Bill Aulet - Senior Lecturer, MIT Sloan School of Management, explains why deselecting the wrong beachhead market is just as important as selecting the right beachhead market, and why entrepreneurs need to "fail fast." At the same time, AJ Perez, MIT alum & CEO of NVBots, describes some of his own experience selecting and deselecting beachhead markets for his 3D printing startup.
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