#26. How to Narrow Your Beachhead Market (Pt 4/5) | eJOY English
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#26. How to Narrow Your Beachhead Market (Pt 4/5)

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Business & Finance
Bill Aulet - Senior Lecturer, MIT Sloan School of Management, explains why bigger isn't always better, especially in the world of entrepreneurship, and gives us a set of 3 criteria for narrowing and segmenting our market. The case study of AJ Perez, MIT alum & CEO of NVBots, continues as he tells us how NVBots narrowed their beachhead market.
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